BWA 2025 1 Overview press release Sept 25th draft v1

Beauty West Africa gears up for its biggest edition yet

Africa’s largest beauty trade event is set to inspire 6,000+ visitors

With more than 300 exhibitors from around the world, this year’s Beauty West Africa Exhibition and Conference is set to be the most inspiring yet.

Africa’s largest internation trade event for the beauty, cosmetics and hair industry will run from November 25th -27th at the Landmark Centre on Victoria Island. Such has been the growth in the annual event’s popularity that more than 6,000 visitors from Nigeria and across Africa are expected to attend the exhibition which will fill the Centre’s four trade halls.

Beauty West Africa (https://www.beautywestafrica.com/) is known for the number and quality of exhibitors, whether local, regional or from around the world. This year’s show will host country pavilions for exhibitors from China, Turkey and Pakistan, and more than 50 other countries will also be participating, including the USA, UAE, Ghana, Italy, UK, France, and Syria.

As usual, the show will also shine the spotlight on local beauty entrepreneurs and SMEs from Nigeria and West Africa.

Details of the Conference, which runs alongside the Exhibition, are being finalised but speakers will include experts, influencers and representatives of major beauty, cosmetic and hair product companies.

Beauty is a ₦15 trillion business in Nigeria

Data from Statista estimates that revenue for Nigeria’s beauty and personal care market will be worth more than ₦15 trillion (US$10.17 billion) this year and have an annual growth rate of 15.72% between 20205 and 2030.* Cosmetics revenue alone will reach an estimated ₦2.8 trillion (US$1.88 billion) in Nigeria this year.**

With the size and growth of the beauty market, Beauty West Africa has therefore become a must-attend event for anyone working in the industry, says Georgina Lloyd, Exhibition Manager at BtoB Events, the organisers of Beauty West Africa.

“We are thrilled to be welcoming such a huge number of participants to this year’s Beauty West Africa, which promises to be our biggest and most vibrant edition yet!” she says.

“Visitors can look forward to an expanded show floor across all four halls at The Landmark Centre, with more international and local exhibitors than ever before, showcasing the latest trends and innovations in makeup, cosmetics, skincare, haircare, wellness, and more.

“We’re especially honoured to welcome back Beauty in Lagos as our official Conference Partners. Together, we will build on the success of previous editions to deliver an exciting and dynamic conference program, featuring some of the most influential voices shaping both the African and global beauty industries.”

Taking part

Feedback shows how much visitors like the event as it is a unique opportunity to do business and to see what’s new in the beauty, cosmetics and hair world.

“This year will bring exclusive product launches, live demonstrations, and new opportunities for brands, buyers, distributors, and entrepreneurs to connect and collaborate. Beauty West Africa has always been about driving growth, celebrating creativity, and shaping the future of beauty on the continent, and BWA 2025 promises to be our most inspiring edition yet!” says Ms Lloyd.

Businesses interested in booking a stand or finding out more about sponsorship opportunities can contact Georgina Lloyd, Exhibition Manager and Portfolio Manager – Beauty at BtoB Events on Georgina.lloyd@btob-events.com, +44 2477 298627, +44 7960 992152 or complete the online form at https://www.beautywestafrica.com/Book_A_Stand.aspx.

To speed up access to the show and to receive regular updates, visitors are encouraged to pre-register via https://beautywestafrica.com/pre-registration. This will give free access to professionals from the beauty and hair industry, otherwise a nominal fee will be charged for those registering at the door.

* Statista: Beauty & Personal Care – Nigeria. https://www.statista.com/outlook/cmo/beauty-personal-care/nigeria

• In Nigeria, the revenue generated in the Beauty & Personal Care market is projected to reach US$10.17bn in 2025.

• It is expected that the market will experience an annual growth rate of 7.84% (CAGR 2025-2030).

** Statista: Cosmetics – Nigeria. https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/nigeria)

• In Nigeria, the revenue generated in the Cosmetics market is projected to amount to US$1.88bn in 2025.

Notes for Editors

For all media enquiries contact Kieran Bradley, Marketing Manager, BtoB Events Ltd, via:

• email: kieran.bradley@btob-events.com

• telephone: +44 2477298625

• WhatsApp: +44 7940382241

Beauty West Africa (BWA) https://www.beautywestafrica.com/ runs from Tuesday 25th to Thursday 27th November 2025 at the Landmark Centre, Victoria Island, Lagos, Nigeria.

Exhibitors are listed at https://www.beautywestafrica.com/exhibitor-list

Conference details are available at https://www.beautywestafrica.com/2025-conference

Beauty West Africa 2025 Sponsors and Partners are listed at https://www.beautywestafrica.com/our-partners and include:

• Beauty in Lagos – Conference Partner

• Spa and Wellness Association of Nigeria

• Ghana Chamber of Commerce

• AVPC Benin

• National Association of hair and beauty practitioners of Nigeria

• Gambia chamber of commerce

• EATOW – Embracing All Tones of Women

• Professional Association of Spa and Cosmetologists in Nigeria 

• Association of Practitioners of Spa and Medical Aesthetics of Nigeria

• Cosmetic Dealers Association – Aba

• Cosmetics Association of Ghana

• Practitioners of Spa and Beauty Association of Nigeria

• Society of Cosmetic Scientists Nigeria

BtoB Events

BtoB Events is one of the world’s fastest-growing exhibition and events companies. Founded by partners who have both held senior roles at major multinational corporations and have more than 40 years of combined experience working in exhibitions, our portfolio includes some of Africa’s largest industry-specific expos and prominent trade shows in the UK.

The BtoB Events portfolio comprises

• Beauty West Africa (BWA) https://www.beautywestafrica.com/ in Lagos, Nigeria

• Food & Beverage West Africa (FABWA) https://fab-westafrica.com/ in Lagos, Nigeria

• Pharma West Africa (Pharma-WA) https://www.pharma-westafrica.com/ in Lagos, Nigeria

• West Africa Automotive Show (WAAS) https://westafricaautomotive.com/ in Lagos Nigeria

• EBME Expo https://ebme-expo.com/ in Coventry, UK

• Tones of Beauty https://www.tonesofbeautyexpo.com/home at ExCel London, UK.

BtoB EVents

Coventry University Technology Park

Puma Way

Coventry CV1 2TT

UK

Email: info@btob-events.co.uk

Tel: +44 (0) 2477 298625

Contact form: https://btob-events.com/contactus.aspx